Walmart Increases Snack Imports from India to Meet US Market Demand

October 17, 2024 –  Walmart is expanding its food and snack offerings for the US market, adding popular Indian brands like Bikano, Britannia, and Jayanti Spices in anticipation of the upcoming Diwali festivities. The Bentonville-based retail giant aims to source $10 billion worth of goods from India annually by 2027, strengthening its commitment to global sourcing. The newly introduced range of products is designed to enhance the Diwali celebrations for Walmart’s US customers. This diverse selection includes premium tea, ready-to-eat and frozen foods, traditional snacks, spices, and festive packs. Britannia’s popular offerings, such as Bourbon chocolate cream-filled biscuits, Good Day cookies, and Milk Rusk, will be available in select stores, along with family packs during Diwali. Bikano will launch two festive packs—Abhinandan and Shahi Nazrana—featuring traditional Indian snacks, mixtures, and sweets like Soan Papdi and Gulab Jamun.

Jayanti Spices, a Coimbatore-based supplier, has entered the US market under Walmart’s Great Value private label, offering a variety of flavorful spices and herbs, including onion powder, garlic powder, and cinnamon. VAHDAM, a premium brand known for its teas and spices, will continue to offer a range of spices and herbal products, including Turmeric Ashwagandha and turmeric tea blends. Additionally, Gujarat-based HyFun, a first-time exporter to the US market, will offer frozen products such as tater tots and seasoned hash browns under the Great Value brand.

Walmart’s Executive Vice President of Sourcing, Andrea Albright, expressed excitement about showcasing India’s rich culture and traditions to US customers during the holiday season and beyond, highlighting the company’s dedication to bringing diverse and authentic products to its shelves.

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